What is an MBA in Internet Marketing?

An online MBA in internet marketing prepares students for exciting careers in marketing. The U.S. Bureau of Labor Statistics projects a 9% growth in the total number of marketing management jobs between 2014 and 2024, which is well above the overall average for the economy as a whole.

While earning your MBA in internet marketing online, you will learn product-placement strategies and advanced techniques for leveraging web-based brand growth. You will also become skilled at using digital media to engage customers, creating interactive customer experiences, and optimizing brand and product performance. This lucrative career path affords ample opportunity for sustained success.

The U.S. Bureau of Labor Statistics projects a 9% growth in the total number of marketing management jobs between 2014 and 2024.

The value of an online MBA with an internet marketing concentration is clear to mid-career professionals, who make nearly $60,000 more than employees with just a bachelor’s degree in a related field.

Comparison of Internet Marketing Master’s Degrees

Earning a master’s of science requires a narrow specialization in research and analytics. Graduate-level integrated marketing communications programs highlight skills that support brand development and customer relationship management, but these programs are less focused on raw data and mathematical analytics. Earning an internet marketing master’s degree online is an excellent option for students who want to master a broad skill set, as detailed in the table below.

Degree Description Average Salary (1-4 years experience) Length
Master’s of Science (MS), Internet Marketing Degree A master’s of science in internet marketing focuses specifically on research and analytics-oriented aspects of brand positioning and product sales. This field also examines consumer behavior patterns, search engine optimization (SEO) best practices, and the relationships between web culture, digital media, and marketing. $43,500 1-2 Years
Master’s Degree, Integrated Marketing Communications

Integrated marketing communications balances qualitative and quantitative research to help students leverage “big data” analytics to better engage with consumers and stakeholders.

Students in these programs focus on several topics, including consumer behavior, consumer insights, marketing channels, strategic marketing, branding, and communications. Graduates are positioned for successful careers in customer relationship management (CRM).

$35,000 1-2 Years
Master’s of Business Administration (MBA) in Internet Marketing

MBA-level programs help students master a comprehensive range of business management and marketing techniques, which creates flexible professionals with advanced expertise in topics such as advertising, branding, web and mobile application development, new media marketing, marketing in a hyperconnected world, social media brand management, and SEO.

An MBA in internet marketing prepares graduates for careers in brand management, business development, luxury and retail marketing, market research, and strategic development.

$52,000 2 Years

While earning an MBA in internet marketing online, you’ll learn how to use digital media optimally. Though classes vary by program, you can expect to build strong aptitudes in strategic marketing, online and mobile branding and brand management, social media customer relationship management, lead generation, and other valuable business management skills.

Course Competencies Developed Occupational Skill Level
Strategic Marketing Strategic marketing courses teach students to leverage the broader-than-ever range of communication channels to boost branding and product-positioning initiatives. TITLE: Digital Marketing Manager
SALARY: growth of 9%
Social Media Optimization Social media channels like Facebook and Twitter have emerged as crucial marketing platforms for businesses of all sizes. Social media optimization courses teach students how to build and manage a business’ social media presence and how to engage customers in productive and scalable ways. TITLE: Social Media Manager
SALARY: growth of 1%
Lead Generation Lead generation courses teach students how to use serving tools, web analytics tools, social media, and other digital channels to increase reach and generate quality leads with high conversion rates. TITLE: Vice President, Marketing
SALARY: growth of 6%

The best online schools for internet marketing prepare students for a diverse range of career paths with outstanding potential for future growth. Digital channels are replacing traditional approaches to retail at incredible rates, and businesses have a pronounced need for professionals with advanced skill sets to help them take full advantage of new opportunities.

Digital Marketing Manager Median Salary: $63,308
  • Small and mid-sized businesses (SMBs)
  • Corporate
Digital marketing managers are experts at using internet-based and mobile platforms to position their brands, reach new customers, improve relationships with existing customers, and further branding and product-placement initiatives.
Social Media Manager Median Salary: $47,911
  • Small and mid-sized businesses (SMBs)
  • Corporate
Customers are demanding higher levels of transparency in their dealings with businesses, and social media has emerged as a key tool. Social media managers are experts in crisis management, addressing publicly viewable customer complaints, and distributing important company and product information.
Internet Marketing Analyst Median Salary: $46,602
  • Small and mid-sized businesses (SMBs)
  • Corporate
Internet marketing analysts harvest the raw data generated through online channels into practical, actionable insights. They collect, curate, and analyze data to better understand consumer behaviors and to improve strategic positioning.
Rank School Location Cost Toggle Logo Tuition % Receiving Financial Aid Student Population School Type Description

Benedictine University

Location Lisle, IL Tuition Tuition $38,400 % Receiving Financial Aid 60% Student Population 5,954 School Type Private

Headquartered in Lisle, IL, Benedictine University adheres to Catholic values and offers an array of online undergraduate and graduate programs, including a master's in business administration. The 64-credit online MBA in internet marketing consists of 16 courses, three of which complete specialization requirements. Classes include the study of digital marketing campaigns, search engine optimization, data analysis, and conversion optimization. Mini capstone experiences allow students to exercise and apply their growing skills and knowledge in practical scenarios (e.g., building a social media campaign, examining web analytics of existing corporations).


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Concordia University - Chicago

Location River Forest, IL Tuition Tuition $24,840 % Receiving Financial Aid 75% Student Population 5,239 School Type Private

Concordia University-Chicago offers an online, 36-credit MBA designed and taught by leaders in the fields of business and education. Ten concentration options prepare students to compete in all areas of the global marketplace. The most recent concentration, in digital marketing, requires the completion of four courses with learning objectives that range from strategy and planning to mobile marketing and analytics. Graduates understand how to analyze digital metrics and use them for improved marketing initiatives and ROI. Prospective Concordia students pay no application fee and do not need to submit a GRE score.


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Lewis University

Location Romeoville, IL Tuition Tuition $28,620 % Receiving Financial Aid 68% Student Population 6,544 School Type Private

Social media marketing makes up one of a dozen concentration options as part of Lewis University's online MBA program. Students select three courses in social media marketing, analytics, or strategies; search engine optimization methods; or business and data intelligence. Twenty-four credits of core business courses and 21 credits of foundation courses round out the program. Students with qualifying undergraduate coursework may be able to waive some foundation courses through minimum grade requirements or proficiency exams.


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Messiah College

Location Mechanicsburg, PA Tuition Tuition $23,220 % Receiving Financial Aid 64% Student Population 3,302 School Type Private

From its campus in Mechanicsburg, Pennsylvania, Messiah College offers a variety of online degree options, including a 36-credit master's in business administration. Messiah's MBA program fosters the development of innovative leaders through its digital marketing concentration, complete with the study of social media and mobile marketing, online advertising, data analytics, and digital marketing strategies. Students can complete all program requirements in two years, culminating in a capstone field experience with an organization of their choosing, under the guidance of a faculty member. This private Christian school boasts a diverse student body that represents 60 denominations, 37 states, and 32 countries.


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National University

Location La Jolla, CA Tuition Tuition $26,208 % Receiving Financial Aid 41% Student Population 17,488 School Type Private

When online MBA students enroll at National University, they must specialize in one of ten available options, including mobile marketing and social media. For this specialization, students complete five career-specific courses in beginning and advanced mobile marketing and social media. They also work to enhance foundational abilities in effective management, team building, and creative problem solving through the program's core classes. As a veteran-founded nonprofit school, National University accepts the post-9/11 GI Bill, offers extensive tuition discounts to military members and their dependents, and makes online classes accessible on more than a dozen military bases at home and abroad.


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New England College

Location Henniker, NH Tuition Tuition $23,800 % Receiving Financial Aid 77% Student Population 2,517 School Type Private

Designed for working professionals, New England College's master's in business administration can be completed in as few as 20 months. The 40-credit online program consists of 28 credits of core coursework and 12 credits in a concentration area. New England College's digital marketing concentration immerses students in social media branding and marketing in partnership with the Boston-based company Startup Institute. All students of the online MBA in internet marketing complete a capstone project prior to graduation. The application process for this program does not require submission of a personal essay or letters of recommendation.


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Ohio Christian University

Location Circleville, OH Tuition Tuition $18,900 % Receiving Financial Aid 61% Student Population 4,290 School Type Private

Ohio Christian University, whose main campus sits south of Columbus, maintains a history of offering exceptional education opportunities to on-campus undergraduates, adult learners across the state, and distance-learning professionals alike. Individuals interested in an internet marketing master's can enroll in the online MBA program with a concentration in digital marketing. In addition to eight core courses in business and management, students complete four six-week courses centering on digital marketing and branding. Graduates solve problems, manage marketing development teams, and improve performance, all with an integration of Christian principles.


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Saint Mary's University of Minnesota

Location Winona, MN Tuition Tuition $19,500 % Receiving Financial Aid 61% Student Population 5,931 School Type Private

The social media management and marketing MBA concentration available online from Saint Mary's University of Minnesota develops and hones students' abilities to manage brands and build connections with digital storytelling skills. Required concentration coursework prepares students to sit for the NISM Social Media Strategist certification exam, which can advance opportunities and earning potential in the workplace. In a final capstone project, students analyze competitive strategies of their choice of an international or domestic business. Completion of this 10-course, 30-credit hour MBA program can occur in as few as 18 months of study.


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Southern New Hampshire University

Location Manchester, NH Tuition Tuition $22,572 % Receiving Financial Aid 67% Student Population 61,285 School Type Private

Founded in 1932 and known for its online programs, Southern New Hampshire University (SNHU) offers on-campus and online MBAs with 29 specialization options. The online MBA in internet marketing allows distance learners to access coursework 24/7 and work at their own pace. Accredited by the Accreditation Council for Business Schools and Programs, SNHU's internet marketing degree explores the application and integration of online marketing into business models and targeting marketing content based upon consumer behavior. SNHU admits students on a rolling basis and does not require GRE or GMAT scores, making it easy to apply at your convenience.


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University of Illinois at Urbana-Champaign

Location Champaign, IL Tuition Tuition $21,844 % Receiving Financial Aid 39% Student Population 45,842 School Type Public

The University of Illinois at Urbana-Champaign offers a unique "iMBA" program for distance learners. Students enjoy interactive classes and personal interaction with professors as they work through the 18-course degree. Available specializations, including one in digital marketing, narrow the focus of learning outcomes to a career-specific pathway. Digital marketing specialization courses include marketing in a digital world, digital analysis, digital channels, and a capstone that results in a peer-reviewed digital marketing plan designed to introduce a new product, ideal for sharing with potential employers.


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If you’ve decided that earning your internet marketing MBA online is right for you, it is time to start narrowing down the list of potential schools. Here are a few tips and tricks to help you through the process.

  • Search for schools in your area

    Even though you are looking for online programs, it can be helpful to choose a school within 100 miles of your home. Online students often report that they enjoy being able to visit campus. In addition, schools often partner with local businesses, meaning a school in your area can help you find a job close to home.

  • Compare student outcomes data

    Many schools provide this information on their website; however, if you can’t find it, contact the school and ask for it. This data should include graduation rates, employment rates, and the compensation levels of recent graduates. When viewed side-by-side, this information provides a glimpse at program quality.

  • Estimate the expected costs of your programs

    Prospective students often underestimate the total cost of their program. Multiply the total number of credit hours you will need to graduate by cost per credit hour. Do not forget to include the cost of supplies, internet, and factor in the time you will not spend earning an income. Also compare financial aid options; different schools may offer better financial aid packages or scholarships that can offset the cost of education.

  • Check that classes will fit in with your schedule

    One of the central benefits of online education is flexibility. However, some programs require set meeting times, synchronous workshops, and mandatory campus visits. Be aware of all time commitments, and be sure they fit into your current schedule.

  • Look for partnerships with local businesses

    The main objective of getting your internet marketing MBA is to find a secure job with a healthy salary, in a field you enjoy. Attending a school that is well-connected with local hospitals and businesses provides a leg up upon graduation. Many of these partners offer internships that can lead to full-time employment. Regardless, these internships provide the network and experience you’ll need to get a job elsewhere.

  • Make sure the program is accredited

    Accreditation is the formal review process that ensures a school is offering a reputable program and adhering to minimum academic standards. The Association to Advance Collegiate Schools of Business is the national agency that accredits undergraduate, master’s, and doctoral programs in business and accounting. By checking a program’s status with the AACSB, you can be confident you are receiving a recognized, quality degree. Employers generally will not hire job candidates who possess degrees from unaccredited schools. Nor will schools accept academic credentials from unaccredited programs.

  • Talk to current students and/or recent alumni

    Actual students and graduates are amazing resources to help you choose an online internet marketing MBA program. They can give unbiased, real-world perspectives on how the program has served them, what they liked, and what they disliked. Ask an admissions counselor to put you in touch with a current student or recent alumnus. Alternatively, use LinkedIn or Facebook to find and reach out to people.

Search Programs by Concentration

Beyond an online MBA in internet marketing, you may need additional licenses and certifications to take full advantage of the exciting range of career opportunities this field offers. In some cases, you may pursue these licenses and certifications outside your MBA program. Doing so will make you more attractive to potential employers and will open the door to a broader range of options at all stages of your career. Popular options include:

License Description
Professional Certified Marketer® in Digital Marketing This globally recognized accreditation is invaluable to MBA degree holders engaged in digital marketing-oriented career paths. It is a testament to your commitment to the highest standards of professionalism, ethical conduct, and educational achievement. The accreditation is available at four levels: associate, manager, executive, and chartered.
DMA Certified Marketing Professional Another globally recognized accreditation, DMA Certified Marketing Professionals gain 360-degree knowledge of media-specific marketing techniques, including multi-channel strategies and social media marketing campaigns. This addition to your résumé will help you build a career in social media marketing or online marketing.
Chartered CMMP® The Chartered CMMP designation from the International Institute of Marketing Professionals is the highest available accreditation, accelerating your professional growth toward senior positions such as chief marketing officer, marketing director, or vice president and/or president of marketing. The designation displays your commitment to attaining the highest level of competence in analytical and strategic planning.
Online Marketing Institute certifications The Online Marketing Institute allows eligible professionals to obtain a wide range of nationally recognized certifications in career-specific topics. Advanced (level 2) options include content marketing, email marketing, mobile marketing, B2B social media marketing, demand generation, web analytics, and many others.

For financial assistance for your online master’s in internet marketing, a wide range of scholarships are available from various foundations, professional and educational institutions, and philanthropic organizations. Eligibility criteria vary by scholarship, but typically depend on a combination of demonstrable academic potential and financial need.

The list below is provided for informational purposes only. You should conduct your own research before applying to ensure you meet eligibility requirements and other applicant standards.